Auckland Rescue Helicopter
Helping Auckland's rescue helicopter stay in the air and on people's minds.
The Brief
The Brief
The Auckland Rescue Helicopter Trust came to us to breathe new life into their social channels. The goal? Keep their legacy strong with older supporters, while connecting with a whole new generation. Big expectations, big responsibility — exactly what we’re built for.
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Our Approach
Our Approach
We’ve partnered with Auckland Rescue for over five years, originally through content for their high-performing fundraising lotteries — think Shelby Mustangs, Ford Rangers, classic cars and boats.
With a deep understanding of the brand, we applied our moments-based approach to tell real stories from the rescue frontlines. We brought the crew, the missions, and the life-saving work to life — content that was raw, human, and true to the trust’s reputation.
The Outcome
Views (+647%).
New followers.
Outcome
During our time together, we helped Auckland Rescue connect with a new audience — and made sure the message stayed the same: because you never know.
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Contact Us
Level 1, B:HIVE Building, Smales Farm, Takapuna, Auckland.
E: Bradley@jakobandrew.co.nz
P: +64 27 815 1540
Follow us
Don't be a stranger.
Drop us a line and we will be in touch shortly.
Don't be a stranger.
Drop us a line and we will be in touch shortly.