Northern Mystics

Social

Content

Hitting the court to run the Northern Mystics’ social media this season. Just don’t ask us to score over Donnell.

The Brief

The Northern Mystics are one of New Zealand’s top netball teams, with three Premiership titles and a fiercely loyal fan base. They asked us to elevate their digital presence to match their high-performance legacy and bring fans closer to the action. For us, capturing and sharing quality content in women’s sport isn’t just about filling a feed — it’s about creating a legacy, building commercial value, and ensuring female athletes are seen, celebrated, and sponsored equally.

Our Approach

Live Game Day Coverage: Built a real-time social strategy around each game including score updates, hero graphics, behind-the-scenes content, and full-time visuals.
Player-First Storytelling: Developed consistent player-focused content such as debut announcements, birthday tiles, media day shoots, and viral moments.
Audience Engagement: Leveraged interactive stories, Q&As, giveaways, and trend-led reels to drive conversation and community.
Brand Integration: Seamlessly aligned sponsors such as PURE, Omoda Jaecoo, Barfoot & Thompson, and other commercial partners into daily content - maximising visibility without sacrificing authenticity.
Cross-Platform Presence: Managed multi-platform content rollout across Instagram, Facebook, and TikTok to ensure full reach and fan accessibility.

The Outcome

626k

views in one month.

+49.8%

increase in reach.

Outcome

As the Mystics push for a three-peat, we’re focused on TikTok-first content, vertical video, and turning moments into movements. In women’s sport, content isn’t optional — it’s how we grow audiences and shift culture.