Christopher Luxon

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We helped build Christopher Luxon’s brand from day one as a first-term MP.

The Brief

The Brief

When Christopher Luxon entered politics in 2020, he needed a digital presence that matched his potential. From first-time candidate to MP, then Party Leader, we were trusted to lead his digital communications — strategy, content, social media, and paid advertising.

Our Approach

Our Approach

We built a brand that felt fresh, confident, and distinctly Luxon — bold visuals, national imagery, and real engagement with everyday New Zealanders. Every detail was deliberate, from tone of voice to platform strategy.

  • Speed: Political content moves fast — so did we. Posts were turned around in hours, not days.
  • Substance: We made complex politics clear, compelling, and accessible.
  • Nuance: We knew the risks, the context, and how to align political messaging with sharp digital execution.
  • Authenticity: We helped present Luxon online in the way he is in the flesh — a person who loves people.

The Outcome

Outcome

Our work was recognised in mainstream media and helped raise the bar for political digital. The brand we built became part of the foundation of one of the world’s most effective political social media accounts — that our founder still manages within the Prime Minister’s office.

Contact Us

Level 1, B:HIVE Building, Smales Farm, Takapuna, Auckland.

E: Bradley@jakobandrew.co.nz
P: +64 27 815 1540

Don't be a stranger.

Drop us a line and we will be in touch shortly.

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Don't be a stranger.

Drop us a line and we will be in touch shortly.