Minister Simon Watts

Social

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Content

Building a digital brand from the ground up for Simon Watts – now an MP and Cabinet Minister.

The Brief

Simon Watts is the MP for North Shore and currently serves as Minister for Climate Change, Revenue, Local Government and Energy.

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Since day one — as a candidate before the 2020 election — we’ve run Simon’s social media end-to-end. That includes strategy, content creation, posting, and paid campaigns.

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The goal was never to make him look like a typical politician — it was to reflect who he really is: a smart, grounded North Shore dad who gets things done and cares about his community.

Our Approach

From the start, we knew Simon didn’t need to look like a “politician.” He needed to look like who he actually is – a smart, grounded, North Shore dad who cares about his community and gets things done.

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We built a brand that felt approachable, not overproduced. Less suited-up soundbites, more everyday moments that reflect who Simon really is.

The Outcome

Outcome

Simon’s digital presence has grown into one of the most consistent and high-performing among MPs. We've built recognition, trust, and a strong following that continues to grow. It shows what happens when you combine authenticity, consistency, and a clear digital strategy — without the gimmicks.