Auckland Rescue Helicopter

Social

Content

Photography

Videography

Ads

Helping Auckland's rescue helicopter stay in the air and on people's minds.

The Brief

The Auckland Rescue Helicopter Trust came to us to breathe new life into their social channels. The goal? Keep their legacy strong with older supporters, while connecting with a whole new generation. Big expectations, big responsibility — exactly what we’re built for.

Our Approach

We’ve partnered with Auckland Rescue for over five years, originally through content for their high-performing fundraising lotteries — think Shelby Mustangs, Ford Rangers, classic cars and boats.

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With a deep understanding of the brand, we applied our moments-based approach to tell real stories from the rescue frontlines. We brought the crew, the missions, and the life-saving work to life — content that was raw, human, and true to the trust’s reputation.

The Outcome

169%

Increase in engagement.

148%

Improvement in reach.

Outcome

In just six months, engagement jumped by 169% and reach climbed 148%. We launched their TikTok from scratch and built an audience of nearly two thousand followers and over thirteen thousand likes.

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We helped Auckland Rescue connect with a new audience — and made sure the message stayed the same: because you never know.